This is an engaging, introductory, hands-on session designed to help businesses, creators, and marketers develop standout branded products that leave a lasting impression. Participants will explore components of the merchandise development process—from ideation and brand alignment to material selection, design, production logistics, and sustainable practices. Through real-world case studies, creative brainstorming activities, and expert-led guidance, attendees will learn about how to craft unique, high-impact merchandise that resonates with their audience, strengthens brand identity, and drives loyalty. Ideal for teams seeking to elevate their promotional strategy or launch a successful merch line, this workshop equips you with the tools and insights to make your merchandise not just seen—but remembered.